Akshay Jain
Service Delivery Lead · Plan.Net Technest

Digital analytics that leaders actually use.

Certified Adobe Analytics Architect Master with 9+ years designing measurement strategy, tracking architecture, and insight programs on Adobe Experience Cloud for global enterprise brands.

View resume LinkedIn Email
9+ yrs
Enterprise digital analytics
130+
Websites standardised across 3 global brands
GDPR
Consent management across global markets
AD0-E207
Adobe Analytics Architect Master
About

I lead end-to-end digital analytics delivery for global enterprise brands — from KPI frameworks and measurement strategy to data layer specifications, Adobe Launch implementation, QA and executive reporting.

At Plan.Net Technest, my team is the analytics partner for a global automotive group. I started out as a frontend developer, so I'm comfortable sitting between business stakeholders and engineering — and I care about governance, data quality and privacy-first consent as much as dashboards.

Experience
Nov 2024 – Present

Service Delivery Lead

Plan.Net Technest India · Mumbai

  • Own the enterprise measurement architecture — event tracking strategy, data layer specifications, implementation standards and Adobe Launch configuration.
  • Define KPI frameworks and success metrics; build executive dashboards and scorecards that surface customer-journey and conversion opportunities.
  • Partner with product, UX, engineering and marketing leaders on analytics roadmaps, campaign measurement plans and workshops.
  • Set governance standards, QA processes and documentation, ensuring compliance with privacy regulation and consent management.
Adobe Analytics Adobe Launch Measurement Strategy Governance
Jun 2021 – Oct 2024

Senior Consultant

Plan.Net Technest India · Mumbai

  • Architected end-to-end onboarding for a premium British automotive brand — report suites, eVar/prop/event configuration and admin user groups.
  • Redesigned SDRs, processing rules, marketing channels and paid-search schema; re-engineered classifications via bulk FTP imports and regex rules.
  • Automated weekly executive reporting with Oberon XML/JSON APIs and custom HTML email reports; built internal tooling on Adobe Analytics 2.0 APIs.
  • Core contributor to ePaaS (ePrivacy as a Service), enabling GDPR-compliant consent across global markets.
Analytics 2.0 API SDR Design ePaaS / GDPR ObservePoint
Sep 2018 – Jun 2021

Senior Web Analytics Consultant

Accenture · Mumbai

  • Standardised Adobe Analytics implementations across 130+ websites for 3 global brands through redesigned SDRs and technical specs.
  • Deployed and validated tracking in Adobe Launch, with UAT and root-cause analysis using ObservePoint, Charles Proxy and Omnibug.
  • Built Analysis Workspace dashboards for user journeys, funnels and KPIs; ran ongoing data layer and beacon QA.
Adobe Launch Analysis Workspace Report Builder Charles Proxy

Earlier Roles

Feb–Aug 2018 Product Engineer, Frontend · Finly (Jouska Tech) Bangalore
2016–2017 Co-Content Creator · Turban Trap Bhopal & Delhi
2015–2016 Frontend Developer · Frugal Testing Hyderabad
Skills & Tools

Analytics & tracking

Adobe Analytics Adobe Launch Analysis Workspace Report Builder ObservePoint Omnibug Charles Proxy Columbo

Web & APIs

JavaScript HTML/CSS jQuery Backbone JS CEDDL ACDL Oberon XML/JSON Adobe APIs 2.0

Delivery & collaboration

JIRA Confluence ePaaS Bitbucket Google Charts Adobe Creative Cloud
Certification & Education

Adobe Analytics Architect Master

Adobe Certified · AD0-E207

Bachelor of Engineering

Rajiv Gandhi Technical University, Bhopal · 2015

Contact

Let's talk measurement, tracking or analytics leadership.

Open to Adobe Analytics programs, implementation reviews and senior analytics roles.

iamakshay04@gmail.com
LinkedIn GitHub Resume (PDF)